At Ultimate Pool Remodel, we want you to know how we collect, use, share, and protect information about you. By interacting with Ultimate Pool Remodel, including but not limited to its websites, products, services, and advertising, you consent to the use of information that is collected or submitted as described in this privacy policy.

Types of information Collected:

• Name
• Mailing address
• Email address
• Phone (or mobile) number
• Credit/debit card number
• Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
• How you use our sites, search terms, pages you visit on ultimatepoolremodel.com
• Geo-location
• Media Information (e.g., Advertising engagement in social, digital, and broadcast media)
• IP Address
• Language Preferences
• Demographics (e.g., age, sex, race)
• Date of Birth
• Images (e.g., when we are taking photos for project designs or for marketing)
  

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

How Is Your Information Collected?:

You Provide It to Us
We collect information that you enter on our digital properties or give to us in other ways (e.g., when you contact Ultimate Pool Remodel or provide us with your information in a social app like Facebook, Yelp or Nextdoor).

Third-party Automated Collection
We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (e.g., Google, Facebook, Yelp, etc) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on ultimatepoolremodel.com. Our Privacy Policy does not cover these third party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

Social Media Widgets
Our sites include social media features, such as the Facebook and Instagram widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third-party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Cameras
We use cameras in and around our projects for operational purposes such as measuring distances, seeing patterns, and collecting marketing materials. Cameras may also be used for quality assurance and security.

How Is Your Information Used?
Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our Client Services representatives provide estimates and invoices, and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in social media (e.g., Facebook, Google, Yelp).

Our Purposes (including but not limited to marketing)

• Deliver estimates, invoices, contracts, receipts, emails, mobile messages, targeted advertising and social media notifications.
• Administer surveys or requests for feedback
• Interest-based advertising
• Improve Client experiences
• Perform other business activities as needed, or as described elsewhere in this policy

Product and Service Fulfillment

• Fulfill and manage purchases, orders, and payments
• Respond to requests for information about our products and services in person, on our websites, on the phone, or to otherwise serve you
• Connect with you regarding Client service via our listed contact methods or on social media or internet chat platforms.

Interest-Based Advertising
We participate in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.

We allow third-party companies to collect certain information when you visit our websites or use our mobile application(s). This information is used to serve ads for Ultimate Pool Remodel products or services or for the products or services of other companies when you visit this website or other websites. These companies use non-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.

Social Media
We engage with Clients on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request Client service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Ads
We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may target people who have expressed an interest in shopping for pool remodel, pool construction, paver install, or concrete install. See the policies of each social media platform for additional information about these types of ads.

How Is Your Information Shared?
We may share the types and categories of personal information collected with the categories of third parties below.

Service Providers
We may share the information we collect with companies that provide support services to us (such as pool refinishing, pool cage installation, etc) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Legal Requirements
We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our Clients or others.

Elsewhere at Your Direction
At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information with Third Parties
We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers
In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our Clients. We also may retain a copy of that Client information.

Retention of Personal Information
We will retain your personal information in accordance with business and legal considerations, and for the time period reasonably necessary to achieve the business and commercial purposes described in this Privacy Policy or any other notice provided at the time of collection. Your personal information may be retained longer if required or permitted by applicable law.

How Do You Access, Update, or Delete Your Personal Information?
In order to keep your personal information accurate and complete, or request deletion, you can request access, update some of it, or request deletion by calling 1-813-364-4473. Please provide your current contact information and the personal information you would like to access, update or delete. We will provide you the personal information requested if reasonably available, or will describe the types of personal information we typically collect. If Ultimate Pool Remodel provided you with contracted services, we may need to retain your personal information for a certain amount of time to comply with applicable laws.